Company A is an online appointment service that sells white-labeled solutions to small and medium-sized businesses (SMBs) around the world. Physiotherapists X is one of their customers, and their patients use the service to book appointments online. 

Company A sends SMS alerts to Physiotherapists X’s patients to remind them about their appointments. This helps Physiotherapists X to maximize the commercial value of their appointment calendars.

A “Partner Network” allows Company A to track how many SMS are being sent to Physiotherapists X’s patients and to invoice for those SMS as part of their online appointment service offering.